Patrick Castel

A whole series of cognitive biases prevent us from making rational decisions: conformity, aversion to loss, excessive self-esteem, preference for the short-term, etc. This book is a critical analysis of behavioral knowledge and its applications, in order to understand its success and explore its limitations.

"Eat smart, be smart", "Reduce, Reuse, Recycle", "Same medicine, same results", "Smoking kills"… A critical attempt at deciphering an increasingly widespread form of governance, where individual behaviour becomes a space for public intervention.