Le Biais comportementaliste
Behavioralist bias
Henri Bergeron, Patrick Castel, Sophie Dubuisson-Quellier, Jeanne Lazarus, Étienne Nouguez, Olivier Pilmis
A whole series of cognitive biases prevent us from making rational decisions: conformity, aversion to loss, excessive self-esteem, preference for the short-term, etc. This book is a critical analysis of behavioral knowledge and its applications, in order to understand its success and explore its limitations.