L'attaque des clones

L'attaque des clones

La diversité culturelle à l'ère de l'hyperchoix
Attack of the clones
Cultural diversity in the hyperchoice era

Billions of digital consumers, millions of accessible works — and only a dozen global companies to connect the two. Are we heading towards an unprecedented cultural renaissance or, on the contrary, towards the homogenisation of taste preferences, controlled by a handful of hegemonic actors?

Between the dream of global openness and the nightmare of manipulative cloning, the battle has already begun, with the fate of cultural diversity at stake.

As data is being wielded as a double-edged sword, for Emmanuel Durand, the key to the new cultural age resides in knowing how to use it to encourage discovery rather than reproduction.

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