La menace fantôme

Les industries culturelles face au numérique
First Edition

Will cultural industries disappear because of the digital revolution? Can they survive the major disruptions caused by new technologies? In this little survival guide, the professionals of the cultural industries will find some keys to face this major challenge. Read More

The emergence of digital technology has eliminated the boundaries between producers and consumers of works of mind as demonstrated by of Google, Foldit and other wikipedia, for example, who were able to use these technologies to enable the multitude of users to participate in creating value, thereby creating new ways of sharing and mastery of knowledge.

To find new opportunities for growth, invention and progress, the cultural sector companies must learn to part with their beliefs and their monolithic positions and enter fully into our hybrid world. What is to say to follow the wind of change rather than raise regulatory walls.

The author: Emmanuel Durand teaches the marketing innovation facing the digital revolution in the Entertainment business. He is the Vice-president of Warner Bros for France and Benelux.


Paperback - In French 14.00 €
ePub (EPUB) - In French 9.99 €
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Specifications


Publisher
Presses de Sciences Po
Author
Emmanuel Durand,
Collection
Nouveaux Débats
Language
French
Publisher Category
> Sociology > Society
Publisher Category
> Society
BISAC Subject Heading
SOC000000 SOCIAL SCIENCE
BIC subject category (UK)
H Humanities > J Society & social sciences
Onix Audience Codes
01 General / trade
CLIL (Version 2013-2019)
3080 SCIENCES HUMAINES ET SOCIALES, LETTRES
Credit
Presses de Sciences Po
Title First Published
02 October 2014
Subject Scheme Identifier Code
Thema subject category: Society & culture: general
Type of Work
Monograph

Paperback


Publication Date
02 October 2010
ISBN-13
978-2-7246-1630-9
Product Content
Text (eye-readable)
Extent
Main content page count : 120
Code
9782724616309
Dimensions
11 x 18 x 1.2 cm
Weight
136 grams
List Price
14.00 €
ONIX XML
Version 2.1, Version 3

ePub


Publication Date
26 September 2014
ISBN-13
978-2-7246-1632-3
Product Content
Text (eye-readable)
Extent
Main content page count : 152
Code
9782724616323
Technical Protection ebook
Adobe DRM
List Price
9.99 €
ONIX XML
Version 2.1, Version 3

Google Book Preview


Contents


Introduction L'HEURE HYBRIDE

Première partie DÉCRYPTER

Chapitre 1 LES TECHNOLOGIES
Le mythe de la disparition
Hyperchoix et individualisation des consommations
L'explosion de la vidéo
L'hybridation, source de croissance

Chapitre 2 LES PUBLICS
Une nouvelle intelligence collective
Un nouvel acteur
Internautes et entreprises hybrides
L’exigence d’un nouveau dialogue
L’importance des signaux faibles
Les ressources des big data

Chapitre 3 LES STRUCTURES
Innovation d’amélioration ou innovation de disruption
Innovation et logiques financières
Innovation et stratégie de développement
Innovation et management
Innovation et identité

Seconde partie AVANCER

Chapitre 4 LES STRATÉGIES
Perte de contrôle et adaptation
La fin de la toute-puissance créative
La fin du modèle vertical
Le modèle du pivot
Faire confiance au public
L’éducation à l’heure de la perte de contrôle

Chapitre 5 LES POLITIQUES
L’illusion des barrières réglementaires
Quand les entreprises font la guerre à leurs clients
Réguler un monde hybride
Définir des priorités

Conclusion UNE RÉPONSE EN FORME DE QUESTION