Étienne Nouguez

A whole series of cognitive biases prevent us from making rational decisions: conformity, aversion to loss, excessive self-esteem, preference for the short-term, etc. This book is a critical analysis of behavioral knowledge and its applications, in order to understand its success and explore its limitations.

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Twenty years after they were introduced in France, generic drugs remain controversial. For some they are authentic drugs, upon which the survival of our health insurance system depends. For others, they are poor imitations which sacrifice health in the name of economics. The development of these generics has reconfigured the French health system.

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In today's world, every activity, every task is entrusted to a new organisation, which has its own codes, hierarchies, and procedures. Yet far from making the world more fluid, horizontal, and flexible, this organisational proliferation makes it ever more complex. The sociologists, political scientists, and historians brought together in this book.

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"Eat smart, be smart", "Reduce, Reuse, Recycle", "Same medicine, same results", "Smoking kills"… A critical attempt at deciphering an increasingly widespread form of governance, where individual behaviour becomes a space for public intervention.

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