Le Biais comportementaliste
First Edition
A whole series of cognitive biases prevent us from making rational decisions: conformity, aversion to loss, excessive self-esteem, preference for the short-term, etc.
In many countries, governments have adopted this credo, promoted by economists and behavioral psychologists, in order to guide individuals' choices. It is therefore standard practice to consider individuals potential organ donors by default, children are kept away from junk food in school canteens, flies are stuck to urinals to help men improve their aim, speed detectors frown or smile at us, and we are told that we recycle less than our neighbors….
These "nudges" toward good behavior use individuals' cognitive bias to modify their behavior without them needing to think, or even understand the stakes. Easy to implement and inexpensive, they have become the alpha and omega of resolving social problems, whether in terms of environment, health, finance or tax.
Yet is it not just as biased to reduce these issues to a matter of individual behavior? We need a critical analysis of behavioral knowledge and its applications, in order to understand its success and explore its limitations.
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Specifications
- Publisher
- Presses de Sciences Po
- Author
- Henri Bergeron, Patrick Castel, Sophie Dubuisson-Quellier, Jeanne Lazarus, Étienne Nouguez, Olivier Pilmis,
- Collection
- Essai
- Language
- French
- Publisher Category
- > Society
- Publisher Category
- > Sociology
- BISAC Subject Heading
- POL000000 POLITICAL SCIENCE > POL028000 POLITICAL SCIENCE / Public Policy
- BIC subject category (UK)
- H Humanities > J Society & social sciences
- Onix Audience Codes
- 06 Professional and scholarly
- Title First Published
- 25 October 2018
- Type of Work
- Monograph
- Includes
- Bibliography
Paperback
- Product Detail
- 1
- Publication Date
- 25 October 2018
- ISBN-13
- 9782724622409
- Product Content
- Text (eye-readable)
- Extent
- Main content page count : 128
- Code
- 9782724622409
- Dimensions
- 12.5 x 19 cm
- Weight
- 170 grams
- ONIX XML
- Version 2.1, Version 3
ePub
- Product Detail
- 1
- Publication Date
- 25 October 2018
- ISBN-13
- 9782724622423
- Product Content
- Text (eye-readable)
- Extent
- Front matter page count (Roman) : 120
- Code
- 9782724622423
- Technical Protection ebook
- Adobe DRM
- ONIX XML
- Version 2.1, Version 3
Google Book Preview
Contents
Introduction
I. L'ÉCONOMIE COMPORTEMENTALE DANS LEMONDE ACADÉMIQUE : UNE SUCCESS-STORY
Saisir l'économie comportementale dans sa diversité
Vingt-cinq ans d'économie comportementale : le triomphe des approches psychologiques
Vie et destin de l'économie institutionnelle et de la rationalité limitée
La neuroéconomie ou les habits neufs de l'expérimentation comportementale
II. CORRIGER LES BIAIS
Essor de la politique du nudge
Les nudges en France
Les raisons du succès
III. TOUT EST-IL AFFAIRE DE COMPORTEMENT ?
Une rationalité systématiquement biaisée
Des acteurs sans capacité d'apprentissage ni réflexivité
Des individus face à des (architectures de) choix
Le bien commun peut-il être la somme des modifications comportementales individuelles ?
Conclusion
Bibliographie