Du récit en politique

L'affiche électorale italienne
First Edition

Parce que les partis pratiquent la surenchère autour des valeurs communes, leur discours et leur vocabulaire tendent à se ressembler. Cela est particulièrement vrai pour l'affiche politique. Ce moyen de communication entre partis et électeur a... Read More

Because political parties strive to outbid each other on common values, their discourse and vocabulary tend to become similar. This is particularly true of political posters, a means of communication between political parties and voters largely overlooked by political scientists and linguists. The author has taken a new direction by analyzing Italian campaign posters of the last ten years. She applies a semiotic method which enables her to use the concept of power, unlike the lexical approach usually applied to how they narrate politics, i.e. to the various powers that they attribute to the essential characters. Three types of narrative thus émerge, where in appear again the hero, the ogre and the princess. The choice of narrative mode is not arbitrary : it does appear to refer to the power relations which each party has, within the political System, with its competitors and its voters.

Paperback - In French 21.00 €

Specifications


Publisher
Presses de Sciences Po
Author
Dominique Memmi,
Collection
Académique
Language
French
Tags
Publisher Category
> Europe > European Countries
Publisher Category
> International field
BISAC Subject Heading
POL000000 POLITICAL SCIENCE
Onix Audience Codes
06 Professional and scholarly
CLIL (Version 2013-2019)
3283 SCIENCES POLITIQUES
Title First Published
1986
Subject Scheme Identifier Code
Thema subject category: Politics & government

Paperback


Publication Date
01 January 1986
ISBN-13
978-2-7246-0516-7
Extent
Main content page count : 177
Code
9782724605167
Weight
430 grams
List Price
21.00 €
ONIX XML
Version 2.1, Version 3

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Contents


CHAPITRE 1 NARRATIVITÉ ET POLITIQUE
L'impuissance lexicale
L'entrée en discours du pouvoir
Questionnaire

CHAPITRE 2 LES RÉCITS DU POUVOIR
Langage de l'affiche : traits généraux
Le rapt, le don, l'échange

CHAPITRE 3 DISCOURS DE PARTIS
Publicité et politique
Le dispositif commun DC/PCI
Le dispositif démocrate-chrétien
Le dispositif socialiste

CHAPITRE 4 COMPÉTENCES DES ACTEURS
Je veux, tu dois, nous savons, ils peuvent
Analyse sémiotique et analyse lexicale
De l'électeur au militant