La menace fantôme
Les industries culturelles face au numérique
First Edition
Will cultural industries disappear because of the digital revolution? Can they survive the major disruptions caused by new technologies? In this little survival guide, the professionals of the cultural industries will find some keys to face this major challenge. Read More
The emergence of digital technology has eliminated the boundaries between producers and consumers of works of mind as demonstrated by of Google, Foldit and other wikipedia, for example, who were able to use these technologies to enable the multitude of users to participate in creating value, thereby creating new ways of sharing and mastery of knowledge.
To find new opportunities for growth, invention and progress, the cultural sector companies must learn to part with their beliefs and their monolithic positions and enter fully into our hybrid world. What is to say to follow the wind of change rather than raise regulatory walls.
The author: Emmanuel Durand teaches the marketing innovation facing the digital revolution in the Entertainment business. He is the Vice-president of Warner Bros for France and Benelux.
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Specifications
- Publisher
- Presses de Sciences Po
- Author
- Emmanuel Durand,
- Collection
- Nouveaux Débats
- Language
- French
- Publisher Category
- > Sociology > Society
- Publisher Category
- > Society
- BISAC Subject Heading
- SOC000000 SOCIAL SCIENCE
- BIC subject category (UK)
- H Humanities > J Society & social sciences
- Onix Audience Codes
- 01 General / trade
- CLIL (Version 2013-2019)
- 3080 SCIENCES HUMAINES ET SOCIALES, LETTRES
- Credit
- Presses de Sciences Po
- Title First Published
- 02 October 2014
- Subject Scheme Identifier Code
- Thema subject category: Society and culture: general
- Type of Work
- Monograph
Paperback
- Publication Date
- 02 October 2014
- ISBN-13
- 978-2-7246-1630-9
- Product Content
- Text (eye-readable)
- Extent
- Main content page count : 120
- Code
- 9782724616309
- Dimensions
- 11 x 18 x 1.2 cm
- Weight
- 136 grams
- List Price
- 14.00 €
- ONIX XML
- Version 2.1, Version 3
ePub
- Publication Date
- 02 October 2014
- ISBN-13
- 978-2-7246-1632-3
- Product Content
- Text (eye-readable)
- Extent
- Main content page count : 152
- Code
- 9782724616323
- Technical Protection ebook
- Adobe DRM
- List Price
- 9.99 €
- ONIX XML
- Version 2.1, Version 3
Google Book Preview
Contents
Introduction L'HEURE HYBRIDE
Première partie DÉCRYPTER
Chapitre 1 LES TECHNOLOGIES
Le mythe de la disparition
Hyperchoix et individualisation des consommations
L'explosion de la vidéo
L'hybridation, source de croissance
Chapitre 2 LES PUBLICS
Une nouvelle intelligence collective
Un nouvel acteur
Internautes et entreprises hybrides
L’exigence d’un nouveau dialogue
L’importance des signaux faibles
Les ressources des big data
Chapitre 3 LES STRUCTURES
Innovation d’amélioration ou innovation de disruption
Innovation et logiques financières
Innovation et stratégie de développement
Innovation et management
Innovation et identité
Seconde partie AVANCER
Chapitre 4 LES STRATÉGIES
Perte de contrôle et adaptation
La fin de la toute-puissance créative
La fin du modèle vertical
Le modèle du pivot
Faire confiance au public
L’éducation à l’heure de la perte de contrôle
Chapitre 5 LES POLITIQUES
L’illusion des barrières réglementaires
Quand les entreprises font la guerre à leurs clients
Réguler un monde hybride
Définir des priorités
Conclusion UNE RÉPONSE EN FORME DE QUESTION