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Sémiotique des discours de la campagne présidentielle de 2007
First Edition

Un décodage précieux de la parole et de la stratégie de communication des candidats. Read More

Abandoning standard notions of argumentation and political positions, this book seeks to demonstrate that the essential purpose of political campaign discourse is to transform the affections of their audience. It examines the discourse of candidates as a narrative: the characters are on stage, they engage in various deeds, they fight, the plot thickens, new developments occur, and a narrative is constructed which, in a presidential election, can be interpreted as a narrative about the nation.
The effectiveness of this narrative depends upon the ability of the narrator (the candidate) to make it appear true, and to mobilize the passions of those listening (the voters). It is here that we discover the use of the "intimate truth" of the candidate and the increasing space devoted to the emotion of the moment, confining enduring political passion to the forgotten recesses of history. Henceforth, this narrative mosaic made visible by an ever-increasing array of media makes the decision problematic right up to the ultimate deliberation of the voter alone in the polling booth.
This work is a valuable decoding of the words and communication strategies used by political candidates.

Denis Bertrand lectures in French literature at the University of Paris-8-Vincennes-Saint-Denis. Alexandre Dézé is a doctoral student in political science and a part-time lecturer at Sciences Po Paris. Jean-Louis Missika is a consultant and teaches at Sciences Po Paris.


Paperback - In French 12.50 €
ePub (EPUB) - In French 6.99 €
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Specifications


Publisher
Presses de Sciences Po
Author
Denis Bertrand, Alexandre Dézé, Jean-Louis Missika,
Collection
Nouveaux Débats
Language
French
Publisher Category
> Political Science > French Politics
Publisher Category
> Political Science > Political language
Publisher Category
> Political Science
Publisher Category
> Politics
BISAC Subject Heading
POL000000 POLITICAL SCIENCE
Onix Audience Codes
01 General / trade
CLIL (Version 2013-2019)
3283 SCIENCES POLITIQUES
Title First Published
27 March 2007
Subject Scheme Identifier Code
Thema subject category: Politics & government

Paperback


Publication Date
27 March 2007
ISBN-13
978-2-7246-1015-4
Extent
Main content page count : 152
Code
978-2-7246-1015-4
Weight
166 grams
List Price
12.50 €
ONIX XML
Version 2.1, Version 3

ePub


Publication Date
27 March 2007
ISBN-13
9782724686821
Code
9782724686821
Technical Protection ebook
Adobe DRM
List Price
6.99 €
ONIX XML
Version 2.1, Version 3

Google Book Preview


Contents


Introduction
Chapitre I : Sémiotique et discours politique
 
Les grands postulats
Les niveaux de lecture : de la catégorisation à la mise en récit
De la véridiction aux figures du discours
Chapitre II : Les modes d'ancrage du politique
 
Les quatre modes d’ancrage
Positionnements et parcours discursifs
Multipositionnalité et cohérence du discours
Chapitre III : Récits de campagne
 
La saga
Le récit du programme
Le récit de l’énonciation
Chapitre IV : Les jeux de la véridiction
 
Les stratégies véridictoires des petits, des moyens et des gros
Recatégoriser le sens
Dans les profondeurs de la vérité intime
La contagion véridictoire du spin
Chapitre V : La mobilisation des passions
 
De la passion politique à l’émotion médiatique
Le récit de la passion
Le nouveau dispositif passionnel
Des mots pour des voix