Le Biais comportementaliste


First Edition

A whole series of cognitive biases prevent us from making rational decisions: conformity, aversion to loss, excessive self-esteem, preference for the short-term, etc.

In many countries, governments have adopted this credo, promoted by economists and behavioral psychologists, in order to guide individuals' choices. It is therefore standard practice to consider individuals potential organ donors by default, children are kept away from junk food in school canteens, flies are stuck to urinals to help men improve their aim, speed detectors frown or smile at us, and we are told that we recycle less than our neighbors….

These "nudges" toward good behavior use individuals' cognitive bias to modify their behavior without them needing to think, or even understand the stakes. Easy to implement and inexpensive, they have become the alpha and omega of resolving social problems, whether in terms of environment, health, finance or tax.

Yet is it not just as biased to reduce these issues to a matter of individual behavior? We need a critical analysis of behavioral knowledge and its applications, in order to understand its success and explore its limitations.


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ePub - In French 9.99 €
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Specifications


Publisher
Presses de Sciences Po
Author
Henri Bergeron, Patrick Castel, Sophie Dubuisson-Quellier, Jeanne Lazarus, Étienne Nouguez, Olivier Pilmis,
Collection
Essai
Language
French
Publisher Category
> Society
Publisher Category
> Sociology
BISAC Subject Heading
POL000000 POLITICAL SCIENCE > POL028000 POLITICAL SCIENCE / Public Policy
BIC subject category (UK)
H Humanities > J Society & social sciences
Onix Audience Codes
06 Professional and scholarly
Title First Published
25 October 2018
Type of Work
Monograph
Includes
Bibliography

Paperback


Product Detail
1
Publication Date
25 October 2018
ISBN-13
9782724622409
Product Content
Text (eye-readable)
Extent
Main content page count : 128
Code
9782724622409
Dimensions
12.5 x 19 cm
Weight
170 grams
ONIX XML
Version 2.1, Version 3

ePub


Product Detail
1
Publication Date
25 October 2018
ISBN-13
9782724622423
Product Content
Text (eye-readable)
Extent
Front matter page count (Roman) : 120
Code
9782724622423
Technical Protection ebook
Adobe DRM
ONIX XML
Version 2.1, Version 3

Google Book Preview


Contents


Introduction 

I. L'ÉCONOMIE COMPORTEMENTALE DANS LEMONDE ACADÉMIQUE : UNE SUCCESS-STORY 

Saisir l'économie comportementale dans sa diversité 
Vingt-cinq ans d'économie comportementale : le triomphe des approches psychologiques 
Vie et destin de l'économie institutionnelle et de la rationalité limitée 
La neuroéconomie ou les habits neufs de l'expérimentation comportementale

II. CORRIGER LES BIAIS

Essor de la politique du nudge 
Les nudges en France 
Les raisons du succès 

III. TOUT EST-IL AFFAIRE DE COMPORTEMENT ? 

Une rationalité systématiquement biaisée 
Des acteurs sans capacité d'apprentissage ni réflexivité 
Des individus face à des (architectures de) choix 
Le bien commun peut-il être la somme des modifications comportementales individuelles ? 

Conclusion

Bibliographie


Excerpt


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