One of the arguments used by proponents of a greater European integration is that "Europe is the Union, and the Union builds strength." This book retraces and analyzes, going back to the Kennedy Round, the great negotiations of European commerce politics. It's the only area in which the European Union is a an equal partner, and rival, with the United States. The author employs an institutionalist approach to analalyze the effects of the unique European voice on the results of international commerce negotiations. But the analysis shows that the reality of this unique voice must be nuanced. In effect, the way in which the European States succeed in coming together on a common platform preaching unity in negotiations influences the final result.